Cookie Policy
Last updated 3 September 2026
What cookies are
Cookies are small text files a website can place on your device to remember information between visits.
How this site uses them
This site uses Google Analytics to understand how people find and move through the pages. Google Analytics cookies are optional and are only set after you choose Accept in the cookie banner. They are used for site analytics and advertising measurement. We do not sell them, and we do not use them to identify you personally.
Cookies used on this site
If you choose Accept, this site may set the following Google Analytics and campaign measurement cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes visitors for Google Analytics reporting. | 2 years |
| _ga_MSVRVV9R9S | Stores your Google Analytics session state for this site. | 2 years |
| _gcl_* | Stores Google Ads click information for campaign and conversion measurement. | 90 days |
| _gac_* | Connects Google Analytics campaign information with Google Ads measurement. | 90 days |
Necessary local storage
This site stores villa_tulua_cookie_consent_v1 in your browser's local storage to remember whether you selected Accept or Necessary only. It contains only that choice and remains until you change it or clear this site's data in your browser.
Campaign attribution storage
If your arrival URL contains a Google click identifier (gclid, wbraid or gbraid) or UTM campaign parameters, this site stores those values and the original landing page in session storage under vt-ads-attribution. This first-party record lets the booking team understand which campaign produced an enquiry. It is created whether or not you accept optional Google cookies and normally disappears when you close the browser tab or session.
If you accept optional cookies, the same record is also kept in your browser's local storage, under the same name, for up to 30 days. We keep it that long because a decision to book the villa often comes days after the ad click, once the session has ended, so the booking team can still see which campaign led to the enquiry. If you choose Necessary only, or later change your choice to Necessary only, this local storage copy is removed.
If you send an enquiry, the stored campaign values are included in the internal enquiry email. They are not added as custom parameters to the Google Analytics lead event.
Cookies we do not use
This site does not currently use social media tracking cookies or personalised advertising cookies. Google consent signals cover advertising measurement so campaign results can be understood without changing the ads you see. Google's advertising personalisation signal remains denied even if you choose Accept.
Vercel Web Analytics
Alongside Google Analytics, this site uses Vercel Web Analytics to count page views. It is cookieless: it does not set any cookie and does not track you across visits.
Before you accept
Google's tag runs with analytics and advertising storage denied. It may send cookieless measurement signals, but it cannot read or write Google Analytics or advertising cookies. If you choose Necessary only, storage remains denied.
Changing your choice
Use Cookie preferences in the footer to accept optional cookies or switch back to Necessary only. Switching back removes this site's Google Analytics and campaign measurement cookies, along with Google campaign measurement data in local storage. You can also block or delete cookies in your browser settings. Your choice does not affect anything you can see or do on this site.